Graham Duffield Sep 21 2015

I never used to work with direct mail. To be honest I never really considered it.

In my previous roles the focus was Retail and Leisure clients, and my job to help clients communicate with their customers in a timely and personal way. And to me, that meant email.

Barney Knibb Jun 30 2015

Last month we got the chance to speak at the IoF’s Fundraising Media DNA Report launch. The report is the first of its kind, giving fundraisers the chance to objectively view the key traits of eight marketing channels – to understand the 'DNA' of each one - and the opportunity to compare their existing beliefs about donor channel preferences with the views of thousands of real donors.

Lakshmi Balakrishnan Sep 10 2014

Last month, we talked about the different mobile payment technologies available. There are over 200 of them, if you’re counting. But, none of them have yet managed to capture enough audience to go mainstream.

Things are definitely hotting up though, with Twitter and Apple both releasing their payment services within days of each other.

Tom Brookes Sep 05 2014

Last week, Civil Society posted an article regarding a recent report commissioned by Medialab and the Institute of Fundraising (IoF).

Fundraisers should chill out about who owns #icebucketchallenge
Barney Hosey Sep 03 2014

Is it ALS, MNDA, WaterAid or Macmillan? Was it started by the deaf community? Are some people in New Zealand to blame for all these screaming videos that are dominating everyone’s Facebook?

Lakshmi Balakrishnan Aug 05 2014

Mobile-based fundraising has exploded in recent years, which is not surprising given that almost everyone has a mobile phone these days. Many charities have invested in mobile fundraising, and all of them are using the same approach – texting.

Mark Collins Jan 10 2014

The mobile phone is a huge part of our lives, almost everyone has one. And almost everyone uses it for texting as well as making calls. This insight is already being used successfully by charities in cause-led fundraising with text-to-donate campaigns. Now it’s about to take off in prize-led fundraising.

Barney Hosey Oct 17 2013

It’s only my third year at the International Fundraising Convention, but already I have a fondness and emotional attachment towards it. In fundraising terms I’ve become an 'advocate'.

Barney Hosey Oct 16 2013

'Customer-centric' has been a trending marketing buzzword for a few years now. In the charity world the term 'supporter-centric' is also liberally used.

I have just got back from a gathering of marketing/ brand directors where several marketers mentioned to me how they'd 'become customer centric by doing X' or they'd become 'truly customer-centric by changing A, B and C'. Perhaps they've managed it, but I have my doubts…

Emily Gore Oct 15 2013

The accumulated evidence from behavioural economics and social science tells us that a large part of our brain operates on a non-cognitive level.