Milo McLaughlin Feb 23 2017

The most recent issue of Third Sector caught my attention when it landed with a light thud on my desk, due to the question emblazoned across its front cover: ‘Direct mail – is it facing serious decline?’

It’s true that the way direct mail (DM) is used by fundraisers has changed significantly in recent years. But is this the right question to be asking in the first place?

Brightsource Christmas tree with baubles
Milo McLaughlin Dec 22 2016

With the festive break fast approaching (hopefully providing plenty of well-earned rest for all our clients and staff), we thought we’d mark the end of a busy 2016 by highlighting some of the best from the Brightsource blog during the last year.

Barney Knibb Nov 01 2016

Brightsource are excited to introduce our new sister agency Signal, a digital and CRM agency with big ideas.

The new agency (which launched on 18th October) brings together the talent, experience and energy of Tangible, Blonde and Instinctiv.

Katie, putting supporters at the centre of your strategy
Barney Knibb Jul 18 2016

Read our Christian Aid Week case study now

As consumers, we all know when it feels like brands are using our personal data badly or targeting us purely for self-interested reasons. These days, we all expect much more than that.

Christian Aid supporters are no different.

Fundraisers remain optimistic
Milo McLaughlin Jul 05 2016

The Institute of Fundraising (IoF) may have chosen “the longest hashtag in the known universe” (to quote Joe Jenkins), but this didn’t do anything to reduce the amount of activity on Twitter throughout the event, reflecting the engagement of attendees and quality of the programme.

Both Liz Tait, conference chair, and IoF chair Richard Taylor acknowledged that it’s been a ‘difficult year for fundraisers’, but Taylor also praised the passion, pride and resilience of colleagues throughout the sector.

Charities need to think more about the experience of their donors
Milo McLaughlin Jul 01 2016

Public trust in charities is at its lowest since records began in 2005, according to research published this week by the Charity Commission.

This will come as little surprise to most fundraisers, who have faced intense criticism from the UK media over the last fourteen months, prompting a raft of new regulatory measures such as the Fundraising Preference Service (FPS).

So what can charities do to encourage engagement and rebuild trust?

Supporters want to know fundraisers are listening to them
Sarah Isaacs Jun 30 2016

Sorry McFly, I may have just butchered your song there, just so I can make a tenuous link to the cultural shift occurring in the charity sector. Well, maybe less of a shift, more of an upheaval. At the IoF’s Supporter Care and Retention Conference in April 2016, the pervading theme was that broadcasting a “call to action” to the general public and hoping for the best is no longer going to cut the mustard. 

Milo McLaughlin Jun 27 2016

Until recently, getting prepared for changes to EU Data protection legislation has been one of the biggest challenges facing business and charities in the UK.

That all changed last Friday morning when it became clear that the UK had voted to leave the European Union by a narrow majority of 52% to 48%. The global economy was immediately plunged into a state of uncertainty, with the pound dropping to its lowest level since 1985.

Jack Choppin Jun 17 2016

Link to guide: Download our Email Marketing Checklist

Getting started with email marketing is easier than ever these days, but there are still lots of details to consider if you want to get the best results.

chess pieces
Milo McLaughlin May 23 2016

The plot of Game of Thrones looks simple compared to the regulatory landscape for UK fundraising in 2016. And while it may be renowned for its terrifying scenes, George RR Martin’s fantasy epic is unlikely to be keeping fundraisers awake at night quite as much as the forthcoming Fundraising Preference Service (FPS).