GDPR Roundup 24.03.17: Alan Carr, CRUK, Councils and Brexit
Milo McLaughlin Mar 24 2017

The 2nd instalment of our weekly guide to the latest on the GDPR: 

  • CRUK say Yes/No
  • Channel 4's 'Alan Carr test'
  • 1 in 4 councils not ready, and
  • IAPP Brexit survey

Milo McLaughlin Mar 16 2017

With 433 days to go until the GDPR comes into force (at time of publication), new details continue to emerge as to how it will work in practice and how organisations are preparing for the changes.

This new weekly round-up will help keep you up-to-date with the latest news as we countdown to 25th May 2018.

GDPR Countdown: The Facts so Far
Milo McLaughlin Mar 16 2017

The GDPR comes into force next May, with hefty fines for those organisations that aren’t ready.

However a recent DMA survey showed that one in four businesses are ‘unprepared’ for the significant reforms to data protection laws that the GDPR will bring.

If your organisation is one of the 25% who are on the back foot, now is not the time to panic. But it is definitely time to take action.

Milo McLaughlin Feb 23 2017

The most recent issue of Third Sector caught my attention when it landed with a light thud on my desk, due to the question emblazoned across its front cover: ‘Direct mail – is it facing serious decline?’

It’s true that the way direct mail (DM) is used by fundraisers has changed significantly in recent years. But is this the right question to be asking in the first place?

Brightsource Christmas tree with baubles
Milo McLaughlin Dec 22 2016

With the festive break fast approaching (hopefully providing plenty of well-earned rest for all our clients and staff), we thought we’d mark the end of a busy 2016 by highlighting some of the best from the Brightsource blog during the last year.

Barney Knibb Nov 01 2016

Brightsource are excited to introduce our new sister agency Signal, a digital and CRM agency with big ideas.

The new agency (which launched on 18th October) brings together the talent, experience and energy of Tangible, Blonde and Instinctiv.

Katie, putting supporters at the centre of your strategy
Barney Knibb Jul 18 2016

Read our Christian Aid Week case study now

As consumers, we all know when it feels like brands are using our personal data badly or targeting us purely for self-interested reasons. These days, we all expect much more than that.

Christian Aid supporters are no different.

Fundraisers remain optimistic
Milo McLaughlin Jul 05 2016

The Institute of Fundraising (IoF) may have chosen “the longest hashtag in the known universe” (to quote Joe Jenkins), but this didn’t do anything to reduce the amount of activity on Twitter throughout the event, reflecting the engagement of attendees and quality of the programme.

Both Liz Tait, conference chair, and IoF chair Richard Taylor acknowledged that it’s been a ‘difficult year for fundraisers’, but Taylor also praised the passion, pride and resilience of colleagues throughout the sector.

Charities need to think more about the experience of their donors
Milo McLaughlin Jul 01 2016

Public trust in charities is at its lowest since records began in 2005, according to research published this week by the Charity Commission.

This will come as little surprise to most fundraisers, who have faced intense criticism from the UK media over the last fourteen months, prompting a raft of new regulatory measures such as the Fundraising Preference Service (FPS).

So what can charities do to encourage engagement and rebuild trust?

Supporters want to know fundraisers are listening to them
Sarah Isaacs Jun 30 2016

Sorry McFly, I may have just butchered your song there, just so I can make a tenuous link to the cultural shift occurring in the charity sector. Well, maybe less of a shift, more of an upheaval. At the IoF’s Supporter Care and Retention Conference in April 2016, the pervading theme was that broadcasting a “call to action” to the general public and hoping for the best is no longer going to cut the mustard.